A real 32-page magazine.
A seasonal fashion + culture issue physically printed and individually produced for you.
A NEW KIND OF PRINTED FASHION MAGAZINE
A real printed magazine. Styled around you.
Fashion, culture, art and city stories shared by every reader — with personalized style pages created for you.
4 ISSUES A YEAR · 4 SEASONS · A NEW CITY EVERY TIME
PRINT MAGAZINE + PRIVATE DIGITAL EDITION · $39 · shipping calculated at checkout
ISSUE 01 · PUBLIC DEMONEW YORK / AUTUMN 2026
Every edition is personal. The editorial issue stays the same, but each reader gets a different personalized version of it. Preview two examples from the same Autumn / New York issue.
THE SAME ISSUE. YOUR VERSION.
The world is shared. Your arrival is not.
Every reader enters the same city, stories and cultural moments. The personalized fashion pages change around the person reading it.
Shared stories
Personalized styling
Real products
Human-reviewed
WHAT YOU GET
One magazine. Two forms.
The printed edition comes first. Your private digital edition is unlocked from the QR code inside your physical copy.
You enter the fashion stories.
Your appearance, fit and preferences shape how you arrive in each editorial moment.
Your issue, online too.
When the printed magazine arrives, scan its reader-specific QR code to open the unlisted read-only digital edition.
FOUR SEASONS · FOUR CITIES
A new world every three months.
THIS YOU is published four times a year — one issue for every season. Each issue moves to a different city with new stories, places and moments.
01 / AUTUMN 2026NEW YORK
02 / WINTER 2026/27LONDON
03 / SPRING 2027NEW CITY
04 / SUMMER 2027NEW CITY
The editorial issue is shared. The person arriving in it is different every time.
HOW WE CRAFT YOUR STYLE
From your portrait to the final page.
Personalization is a multi-step editorial process. Each look is built for both you and the specific moment inside the issue.
We start with you.
Your portrait is the primary identity reference. We also analyse your other photos, proportions, sizing, fit and style preferences.
We understand the setting.
Each fashion story begins somewhere specific — an exhibition, concert, dinner, street, event or other cultural moment.
We build your direction.
Our AI-assisted stylist connects your profile with that setting and develops a fashion direction that belongs in the scene.
We search real retailers.
Real clothing, shoes and accessories are sourced to complete the look. The styling may go through several attempts before it works as a whole.
We refine and review.
The complete look is visualized with you and checked by a human editor before it becomes part of your magazine.
The aim is not simply to reproduce what you already wear.
We want to create a version of you that still feels believable, considered — and sometimes surprising.
Styled with real products. Availability, sizes, prices and retailer listings can change after your edition is created.
THE ISSUES
Choose your city.
Order one issue or several in the same checkout. Future issues may ship separately when they are released.
RELEASED · AVAILABLE NOW
PUBLIC DEMO EDITION
NEW YORK / AUTUMN 2026
$39+ shipping calculated at checkout
UPCOMING · PRE-ORDER
LONDON / WINTER 2026/27
$39+ shipping calculated at checkout
AN EXPERIMENT THAT BECAME A REAL MAGAZINE
Created by absurd.website.
THIS YOU is created by absurd.website, an art practice that builds startups, systems and digital experiments as artworks.
THIS YOU grew from the same experimental spirit. But this one became something very physical: a real seasonal magazine you can order, receive, hold and read.
QUESTIONS?
Before you order.
Only the essentials here. The full FAQ explains the process in more detail.
What exactly is personalized?
The city, articles and cultural stories are shared by readers of the same issue. Your style direction, selected products and personalized fashion imagery are created around you.
When do I get the digital edition?
When your printed magazine arrives. Scan the reader-specific QR code inside it to open the unlisted read-only digital version of your edition.
Can I order more than one issue?
Yes. You can choose one or several available issues in one checkout. If they become ready at different times, they may ship separately.
Is my personalized magazine public?
No. We do not publicly publish or distribute your personal edition unless we have separately agreed this with you. You can also ask us to deactivate your digital edition at any time.
The city is ready.
It doesn't have you yet.
Print magazine + private digital edition · $39 · shipping calculated at checkout