NEW YORK, WHEN THE AIR CHANGES

NEW YORK, WHEN THE AIR CHANGES

New York does not enter autumn quietly.

September starts with fashion moving through doors, sidewalks and back seats. Galleries fill again. Film season starts. Music stays outdoors while it still can. A few weeks later, dinner needs a jacket. Then, on one Sunday in November, tens of thousands of runners turn all five boroughs into one course.

This issue begins there — not with a list of places to visit, but with six situations that ask something different of what you wear.

The street outside a fashion show becomes part of the show. An art fair asks for hours on your feet and one good decision. A punk festival runs past sunset under a bridge. Dinner turns into a party without formally announcing it. Technical clothing has to carry you for 42.195 kilometers. Opening night gives you permission to dress a little more than usual.

They are fashion questions, but really they are questions of context.

Clothes get interesting when they have something to do.

That is the idea behind THIS YOU. We build the city, the stories and the situations. Your edition decides how you enter them.

Issue 01 starts in New York, just as the air changes.